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I am an eyewear maker

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I am an eyewear maker… but not just any eyewear maker.  I genuinely make the only eyewear of its kind on the face of this planet.  I started making eyewear out of a desire to craft and build things, but I didn’t have a shop so I had to make something small.  I wasn’t a 60 year old retired guy so I didn’t want to turn pens or make bowls.  I wanted to learn to...
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Why you should wear Sire’s Eyewear

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First, let me tell you about the eyewear industry.  91% is run by three companies: Luxotica i.e. Lens Crafters: Ray-Ban, Oakley, Persol, Prada, Armani, Vogue, Ralph Lauren, etc. Safilo: Carrera, Polaroid, Dior, Fendi, Gucci, Hugo Boss, Jimmy Choo, Fossil, etc Marchon: Calvin Klein, Disney, Lacoste, Michael Kors, Nautica, Ferragamo, etc. There is an illusion of choice in the world of eyewear.  When this much of the business is run by so few, prices skyrocket, quality...
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The Team, The Garden, & The Lowdown

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Alfred Austin said,“If you show me your garden I’ll show you what you are.” Meet the Sires Garden: Our most important plant belongs to our most important crew member, Marta. Opie is named after a Polish word “opiekuz” which basically means “protector or guardian”. Opie is a mixture of several carnivorous plants that protect our garden from insects like aphids. She represents her owner well who is our Polish queen bee and the backbone of...
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